Real Estate - Lyndi Ainsworth

FIRST IMPRESSIONS

Keeping up appearances with your exterior spaces can elevate the entire experience for your viewers
before they ever step foot through the front door. Try to keep any green areas freshly manicured and give walkways and stoops a good powerwash. A few simple, healthy potted plants and a fresh doormat can be the perfect welcome to any prospective buyer. Remember that this is not only important for visitors, but for those viewing listing photos as well. Remove any decor that could make photos appear dated.

RUN A TIGHT SHIP

Whether it’s the countertops, the corner of the bath, or the spot you deemed out of sight, out of mind, cleaning from floor to ceiling is a must. Make the effort to have appliances and rooms appear as new as possible, as this indicates a well-cared-for property. Further, depersonalize the spaces by removing photographs and keeping clothes and excess items as hidden as possible. Use staging as an excuse to declutter—this way, a buyer’s focus will be on the space itself, and you can prepare for an easier, lighter move.

BRIGHTENING THINGS UP

Colours and lighting are essential to creating welcoming environments. Paint colours and wallpaper, in particular, can be deeply personal. Replacing unique wallpapers and giving fresh coats of neutral-toned paint can help a staged home have the perfect backdrop. When choosing a palette, consider opting for warm neutrals rather than a stark white, which may feel too sterile to buyers.

IDENTIFY KEY SELLING POINTS

When it comes to staging rooms, they do not all have to be staged to the same degree. Prioritize your budget to the rooms that have the most pull with buyers: the living room, the primary bedroom and the kitchen. According to the NAR report, these are the rooms that buyers (46%, 43%, and 35% respectively) are most eager to see updated and most frequently referenced as pivotal rooms when making final purchasing decisions.

ESTABLISH PURPOSE

More than ever before, maximizing square footage is of the utmost importance. Even if buyers won’t use the same rooms for the same purposes as you may have, it demonstrates that all the spaces in a home can be used, giving buyers the most value for their money. Give each room in your home a specific purpose and stage it with that in mind. Any finished space in your home should be capitalized on—basements and attics included.

LEAVE THEM FLOORED

A home’s flooring should not be overlooked and can be one of the highest yielding and transformative changes. For kitchens and bathrooms, ceramic tiles and stone will always be enticing to buyers, as will hardwood floors throughout the rest of the home. Although these materials can be pricey, they are beautiful, low maintenance and provide lasting elegance and value to a home’s atmosphere. To quickly return to the importance of cleaning, stained flooring and carpets can be unsightly and discomforting to prospective buyers.

MAXIMIZE, MAXIMIZE, AND MAXIMIZE SOME MORE

Staging furniture can be a delicate balance—there should be as much walking space as possible without a noticeable void of furniture that makes a home feel barren. This can be an optimal time to lean on your advisor for help. A fresh pair of eyes can help decide which pieces of furniture may be cluttering the space or prohibiting buyers from the ability to walk through and envision themselves living in the area with their own belongings.

SHED LIGHT

Nothing is more enticing than a sun-drenched dwelling. While natural sunlight is a frequent favorite of prospective buyers (open those shades!), a good lighting design scheme can help bring brilliance into any space. Try using LED halogen bulbs for overhead lights— known for their warm, white cast, halogen bulbs are the closest to natural light a lightbulb can get. Areas that may be in need of extra assistance could benefit from a sconce, floor, or table lamp. As they say, it’s the little things that count, and this couldn’t be more true than with lighting.

APPLY PATCHES WHERE NEEDED

On the assumption that all foundation problems have been taken care of, staging the home is the perfect time to ensure that any cracks in walls or ceilings don’t imply otherwise. While life happens, damage to these areas can be a hard impression to overcome.

SHOWTIME

While staging can take a lot of forethought and big-picture thinking, when it comes down to showing time, the small details can be the final push in the right direction that buyers need. There are a plethora of resources when it comes to final touches before a walkthrough. Common tricks include baking apples and cinnamon, opening windows, lighting candles, fluffing pillows, putting out fresh flowers, a final sweep and vacuum, etc. These final touches are a great way to add that je ne sais quoi that makes prospective buyers eager to take next steps, especially in this fast-paced market.

Home Staging Guide